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I was taught by Branding Legends
I'm a graduate of Harvard University.
I'm a sailor, a skydiver, and a seaplane pilot.
But, what truly sets me apart is that I'm a Branding expert, taught by the BEST this industry has ever seen, before the Digital Revolution.
I started my career decades ago as a writer at the legendary Ted Bates Advertising Agency--the original Mad Men agency in New York-- where the Original Brand Titans (as I now call them) created the best Brands of all time.
Cars and airlines, cereal and cities, cigarettes, chewing gum, it didn't matter -- they sold the most of anyone in history and their Brands are still here today because they found the ultimate secrets of Branding.
I watched how the New Digital Age brought with it algorithms, inbound marketing, digital ad spend and social media platforms ... and the secrets all but disappeared.
I spent my career applying and refining what I learned from the Original Brand Titans and now I'm sharing those secrets.
Skydiving
Ted Bates Advertising Agency
I have Branded over 100 companies
Bill Schley is a New York Times award-winning branding expert, best selling author, speaker and a life-long entrepreneur. He is President and Co-Founder of BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world's most successful companies. He began his career as a writer at legendary Ted Bates Advertising Agency--the original Mad Men agency in New York--where he won an Effie Award for sales effective advertising. In addition to his latest book, The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less, he is the author of The UnStoppables, a New York Times Best Seller; Why Johnny Can't Brand which won the award for "Top 5 Marketing Books of the Year" by Strategy+Business Magazine; and Amazon Best Seller The Power of 10. He was appeared on CNBC's Street Signs, CNN Money Online and numerous syndicated radio programs.
Prior Highlights
Founding Partner and Creative Director at David ID, the Connecticut branding firm. Founder and head of strategic marketing at Home Financial Network, Inc., industry's #1 easy-to-use home banking software. Merged with Sybase (NYSE: SAP) to became Financial Fusion, Inc., growing from 5 to 350 employees with clients around the world.
Copywriter at Ted Bates, New York; won industry's Effie Award for sales-effective national advertising.
Wrote a screenplay for 20th Century Fox.
Author of the best selling book Power of 10 (HarperCollins), the award-winning Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea (Originally from Penguin Books), The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less. (N.W. Widener), and The UnStoppables: Tapping your entrepreneurial power (Wiley) a New York Times Best Seller.
Graduate of Harvard University, Sailor, Skydiver, Seaplane Pilot
I developed accessible programs I knew entrepreneurs needed
Bill Schley is a New York Times award-winning branding expert, best selling author, speaker and a life-long entrepreneur.
His career began as a writer at legendary Ted Bates Advertising Agency--the original Mad Men agency in New York--where he won an Effie Award for sales effective advertising.
In addition to his latest book, The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less, he is the author of The UnStoppables, a New York Times Best Seller; Why Johnny Can't Brand which won the award for "Top 5 Marketing Books of the Year" by Strategy+Business Magazine; and Amazon Best Seller The Power of 10. He was appeared on CNBC's Street Signs, CNN Money Online and numerous syndicated radio programs.
Prior Highlights
Founding Partner and Creative Director at David ID, the Connecticut branding firm. Founder and head of strategic marketing at Home Financial Network, Inc., industry's #1 easy-to-use home banking software. Merged with Sybase (NYSE: SAP) to became Financial Fusion, Inc., growing from 5 to 350 employees with clients around the world.
Copywriter at Ted Bates, New York; won industry's Effie Award for sales-effective national advertising.
Wrote a screenplay for 20th Century Fox.
Author of the best selling book Power of 10 (HarperCollins), the award-winning Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea (Originally from Penguin Books), The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less. (N.W. Widener), and The UnStoppables: Tapping your entrepreneurial power (Wiley) a New York Times Best Seller.
Graduate of Harvard University, Sailor, Skydiver, Seaplane Pilot
My marketing books are taught by experts around the world
In addition to his latest book, The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less, he is the author of The UnStoppables, a New York Times Best Seller; Why Johnny Can't Brand which won the award for "Top 5 Marketing Books of the Year" by Strategy+Business Magazine; and Amazon Best Seller The Power of 10. He was appeared on CNBC's Street Signs, CNN Money Online and numerous syndicated radio programs.
Wrote a screenplay for 20th Century Fox.
Author of the best selling book Power of 10 (HarperCollins), the award-winning Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea (Originally from Penguin Books), The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less. (N.W. Widener), and The UnStoppables: Tapping your entrepreneurial power (Wiley) a New York Times Best Seller.
