Bill Schley is a New York Times award-winning branding expert, best selling author, speaker and a life-long entrepreneur. He is President and Co-Founder of BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world's most successful companies. He began his career as a writer at legendary Ted Bates Advertising Agency--the original Mad Men agency in New York--where he won an Effie Award for sales effective advertising. In addition to his latest book, The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less, he is the author of The UnStoppables, a New York Times Best Seller; Why Johnny Can't Brand which won the award for "Top 5 Marketing Books of the Year" by Strategy+Business Magazine; and Amazon Best Seller The Power of 10. He was appeared on CNBC's Street Signs, CNN Money Online and numerous syndicated radio programs.
Founding Partner and Creative Director at David ID, the Connecticut branding firm. Founder and head of strategic marketing at Home Financial Network, Inc., industry's #1 easy-to-use home banking software. Merged with Sybase (NYSE: SAP) to became Financial Fusion, Inc., growing from 5 to 350 employees with clients around the world.
Copywriter at Ted Bates, New York; won industry's Effie Award for sales-effective national advertising.
Wrote a screenplay for 20th Century Fox.
Author of the best selling book Power of 10 (HarperCollins), the award-winning Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea (Originally from Penguin Books), The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less. (N.W. Widener), and The UnStoppables: Tapping your entrepreneurial power (Wiley) a New York Times Best Seller.
Graduate of Harvard University, Sailor, Skydiver, Seaplane Pilot