Top CEOs Know This Branding Secret...


Can Differentiate You In the Digital Age.

And I'm Here To Give It To You, Now!

 “No agency told us this before.  Now our Brand is #1.  Don’t spend another dime on marketing, till you hear what Bill has to say.”

-- Scott Ashton, CEO of Aerox 

I'm Bill Schley

New York Times Best-Selling Author and  Award-Winning Brand Specialist. I’ve spent my life perfecting the branding formula any business can use to stand-out from everyone else in their market whatever their category. 

My clients have generated over $1 Billion in new Brand value with this proven  formula. 

My award-winning books include “The Micro-Script Rules” and “Why Johnny Can’t Brand,” both of which are taught by experts around the world.

Now, I've created the #1 way to create your Ultimate Brand:  
The Brand Titans CEO Branding Program.  

Let These CEOs Tell You ...

"Bill Schley is the world's expert on Branding a business.  If you ever have a chance to work with him, or learn from him, you owe it to yourself to take it."

- Graham Weston

Co-Founder, Former Chairman, Rackspace NYSE:RAX

Coaching & Programs

Brand Titans

1:1 Consulting

"I Was Taught By 
The Original Brand Titans
In New York"

I got my start working for the last of the legendary Mad Men — the wizards of Ted Bates Advertising who cracked the code for making unknown clients into #1 Brands.
They did it so well--they were famous for selling more products than all the other agencies combined. They did M&Ms (“Melts in your mouth, not in your hands”) and Halls Cough Drops (with “Vapor Action”) and scores of others that are still household names today.

There were just two problems for a rookie like me. First--and this sounds crazy but it’s true--even though THEY knew how to do it, they’d never explain it to the recruits! You were expected to just follow them around and figure it out, or get fired! So, I learned it
by trial and error--writing down the secrets that worked—so I could get it right and keep my job. Eventually, I actually won a major a copywriting award in New York.
Secondly--even though their secrets worked for any size business, they only did it for large national brands. Smaller companies and start-ups couldn’t take advantage of their magic.

Ted Bates Advertising, New York

I Put the Secrets Into A Formula That Anyone Can Use

When I left Bates, I wanted to fix both problems. And after 20 years, Branding over 100 companies, re-writing, refining, and bringing it all together, I had a formula that anyone could learn. It worked in giant corporations all the way down to scrappy start-ups. It worked in every category. And looking back, I was the only person ever to put the Brand Titan’s magic into a specific formula like mine.

The Result: My Clients Made Over $1 Billion In New Brand Value.

I didn’t realize how big the number was until I finally added it up and confirmed it with my clients! None of this is theoretical “Brand Value” calculated in a marketing study.
It was told to me by the CEOs: the difference between their value when we started and the acquisition price of those companies for cash and securities, after they had applied my “Brand Titans” Branding.

My Marketing Books Are Taught By Experts Around The World

Before I began putting my CEO programs online, I shared what I’d learned in several award-winning books: The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less, Why Johnny Can't Brand which won the award for "Top 5 Marketing Books of the Year" by Strategy+Business Magazine; and The UnStoppables: Tapping Your Entrepreneurial Power, which became a New York Times Best Seller.

Along the way, I’ve also appeared on shows like CNBC & Street Signs, CNN Money Online and numerous syndicated podcasts and radio programs.

Here's what CEOs are saying:

"I'm embarrassed to say how much we wasted on smoke, mirrors and buillsh*t from agencies when I ran divisions at big companies.  So when my own business needed a brand, I called Bill.  He showed us the formula no agency ever had before.  Suddenly, the market saw us as #1 in our specialty!  It didn't just change our Brand -- it changed our whole company."
"I've led five public companies including Simmons, Carriage Industries, and Interface.  Please listen to me.  Everything Bill teaches is exactly what we did to turn around our own Brands.  He has the key to creating the best Brand in the world."

Scott Ashton

CEO, Aerox

Charlie Eitel

Former CEO, Simmons
"Our tech was great. But our Brand was so bad, wealth advisors were scared to trust us with their clients.  Then, Bill came in and gave us a Brand that inspired confidence.  Today, Foundation Source manages $19 Billion in assets."
"Before you spend another penny on marketing, before you pay a dollar to an agency, make sure you know the principles of this course."

Chris Infurchia

Former President, Foundation Source

Adam Strom

Founder, CEO, Mobius.MD

It's not a digital algorithm!
It's the DIFFERENCE that makes you a Stand-Out Brand.

Let Me Show You Now ...

"No one could make us stand out in video tech -- until I met Bill.  He gave me his formula. Now  Branding made sense.  Customers finally saw our unique value!  Long story short, as the press reported, we were brought for $17.5 million.  One day I woke up a millionaire.  My life has never been the same since."

"Bill Schley is the world's expert on Branding a business.  If you ever have a chance to work with him, or learn from him, you owe it to yourself to take it."

- Nick Stokman

Founder and Former CEO, VidGrid

The testimonials, case studies and examples given on this page and in our course are true and accurate to the best of our knowledge and recollection. They were provided willingly, without compensation, and solely represent the experience and opinions of the individuals who offered them. The advice and methodologies we advocate are our personal opinions about best practices in business, based on the actual experience of the creators and instructors of this course. Any past financial and business results and examples are referenced for illustration purposes only. We make no claim or guarantee that past results obtained by others are typical, expected, or predictive of future results from taking this course. Results for each student depend on a multitude of factors that are impossible for us to anticipate, including his or her interpretation of our material, effort to learn and apply it, and the degree to which they implement any of our advice and recommendations afterward. This is why the creators, instructors, and owners do not represent or guarantee that this course, its methods, or philosophy will yield the level of financial and business results that those in our testimonials and examples have achieved. Results vary from person to person. We do promise to teach you our own rules, principles, tools and methods to the very best of our abilities. In addition, because of the brevity and straight-forward nature of our Classes, we’ve found that in 30 days, students can, if they choose, comfortably watch and absorb the rules, principles and advice we put forth, to have an overall knowledge of our philosophy and methods, and begin implementing it effectively in their communications. You can acquire great skill, and realize its impact if you follow it through, apply it and above all, practice.

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