How to Stand-Out from Every Competitor in 4 Weeks. Or it’s FREE.

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About five years ago I heard a story that made my heart break. It wasn’t the first time I heard a tale like this of course.

A friend told me about his favorite coffee shop that had just gone out of business. He really liked the owner, too.

He said they had great coffee, great service, and awesome pastries. It was better than Starbucks!

And then I asked him the question I always hate to ask:

“Did people know about them...that they were unique?”
Long pause.

“Not-t-t-t really,” he said. “A few regulars did, but…hardly any.”

You see, the thing is, when most people think “coffee shop,” they instantly think “Starbucks.”

Even in that Connecticut town. But, with a completely forgettable name and NO BRANDING WHATSOEVER, they died. 

And the worst thing is THEY DIDN’T HAVE TO!  

I’ve seen this happen in EVERY SIZE business! Start-ups to Fortune 500s.   And I’ve proven that ANYONE can solve itIF they know the ONE REMEDY THAT FIXES weak, forgettable Brands! 

The fact is: 50% OF ALL BUSINESSES have a death sentence the day they open. And time after time, lack of good branding is why so many good businesses don’t get ahead. Or too often, die.

Well, that PROBLEM ENDS NOW on this website. 

Because the Ultimate Formula to STAND-OUT in any market is HERE in my Brand Titans Master Course.  It's the most amazing secrets of the Greatest Branders, in easy-to-watch videos for the FIRST TIME. It'll take about 4 weeks, but you can start using the insights on day one--

And now I want to give it to you!

A STAND-OUT Brand isn’t luck. It’s a formula.

In a moment, I’ll show you how to jump apart from your competitors, whether you’re a big Enterprise or Start-up. 

But first, look at how powerful Branding is WHEN IT’S DONE RIGHT, and why you want to follow in the footsteps of the BEST BRANDERS, EVER.

Take Fred Smith, who got a C-minus from his economics professor on a paper he turned in for a new business idea. Well, Fred started the company anyway, now called FedEx.

But the company really took off when it was branded with single promise in a few bold words: When it absolutely, positively has to be there overnight.” Today, FedEx is #54 on the Fortune 500. 

Or how about Harlan Sanders? A lady called in to complain he was licking his fingers when he ate the chicken on TV! Someone blurted out, “Well — it’s finger-lickin’ good!” Anyone could’ve heard it. But Harlan knew he should USE IT! Just one phrase—made his difference unforgettable.

Great. But this is TODAY. What about Niche and Smaller Businesses?

That’s the good news. There are riches in Niches! Companies that specialize are more successful than ever.  

Like Whole Foods. They used their Branding to create a separate niche for themselves: “the healthy foods” supermarket. They’re not as big as Walmart or Kroger. But they are the biggest “healthy foods” store — and in 2017, Amazon acquired them for $13.7 Billion.

And if your business is small, not big, it’s no different! 

My formula for Stand-Out Branding works just as well if not better for smaller businesses, too!

Here are a few of my Own Stories, Small to Large:

Take Home Banking software. I worked with a start-up that had a great app—but no name or brand to go with it! They would’ve stayed obscure, too. Until I showed them how to rebrand as HOME ATM. And tell their story in four sentences! From then on, their business took off and kept on going. And just four years later, they sold the company for $170 million. 

Nick Stokman’s niche was Interactive Video for business. He had clearly superior technology. His only problem was: his unique benefit took him an hour to explain!! But, once we put the right branding in place, Nick scaled the company… scaled it some more… and watch what happened next… 

"No one could make us stand out in video-tech—until I met Bill. He gave me his formula. Now branding made sense. Customers finally saw our unique value! Long story short, as the press reported, we were bought for $17.5 Million. One day, I woke up a millionaire. My life has never been the same since."

Nick Stokman
Founder and Former CEO, VidGrid

I even branded Oxygen for pilots! Trust me, this matters if you want to stay awake when you fly a plane! I gave Aerox the Branding, “Number One in Oxygen,” along with a set of simple Branding statements like: “Aerox is Oxygen Made Easy”. And that did the trick for Scott Ashton’s company:

"I'm embarrassed to say how much we wasted on smoke, mirrors and bullsh*t from agencies when I ran divisions at big companies. So, when my own business needed a brand, I called Bill. He showed us the formula no agency ever had before. Suddenly, the market saw us as #1 in our specialty! It didn't just change our brandit changed our whole company."

Scott Ashton
CEO, Aerox

Scott’s company also found that a Stand-Out Brand does way more than sell. It engages the whole team! 

Like this one company called Charity Planner. Their mission was to make it easy to start private foundations, but they weren’t getting any traction. So I changed their name to Foundation Source. Then I showed them my formula. 

And look what happened

"Our tech was great. But our Brand was so bad, wealth advisors were scared to trust us with their clients. Then, Bill came in and gave us a Brand that inspired confidence. Today, Foundation Source manages $19 Billion in assets."

Chris Infurchia
Former President, Foundation Source

And finally, Rackspace. One of my biggest Branding wins was working with this Global Cloud Provider. Three words, “The Managed Cloud,” with a short Brand Story to follow, changed their business history forever:

"Our customers were happy with us, but the larger market didn't get it. Schley fixed that. After he branded us, we sold the company for $4.3 Billion."

Bret Piatt
Former Director of Corporate Strategy, Rackspace

Take a quick look at where it ALL came from--This is really important.


I got my start in Branding working for the last of the legendary Mad Men — the wizards of Ted Bates & Company, a New York ad agency where they could take any business and make it #1 in its category.

They knew exactly how to do this. It was all they did… and… they did it over and over again. Formerly unknown consumer products like Halls Cough Drops (“Vapor Action”) and M&Ms (“Melts in your mouth, not in your hands”) became instant household names and market leaders. For a time, Bates was known to be the agency that sold more products for clients than all the others combined!

There were just two problems: First--and this sounds crazy but it’s true--even though they knew how to do it, they wouldn’t tell anybody. Including rookies like me! They expected all new recruits to just follow them around and either figure it out--or well, get fired! So, I had to learn by trial and error, writing down the secrets that worked, over and over-- until I’d get it right and they’d give a nod of approval. And over the years, I got the hang of it.

The second problem was that even though they could do it for any size business, they only did it for large national brands. Niche businesses and start-ups couldn’t take advantage of their magic.

So, after I left Bates, I determined to fix both problems. And as I look back, I was indeed the only person ever to put their magic into a formula like mine. 

It took me 30 years. But I perfected it after working with dozens of companies, re-writing, refining, and bringing it all together… and… I made sure it worked for giant corporations as well as start-ups and more advanced niche businesses.

I put the lost Branding secrets of the Real “Mad Men and Women” together so you could learn them

Now I promised to tell you what Branding REALLY is.

After successfully branding over 100 companies, I can tell you with unshakable confidence, it always boils down to one thing. Something so simple and straightforward that no agency or consultant would ever tell you. But I will:

A BRAND is a DIFFERENCE, attached to your NAME.

Of course, you have to let people in your niche know about this all-important difference. But it can’t be just any difference. You can’t just pull one out of a hat on the spur of the moment and expect it to work. 

You need to zero-in on a difference so important to your customers that they wouldn’t even think of going anywhere else. I can show you how to discover exactly what that is.

Because the formula I have developed and perfected uncovers the winning Difference for your Brand, along with a Brand Story which makes it come alive in the mind of a prospective customer. Once you have this, you can lock-in your spot as the Stand-Out Brand in your niche. And ANY good company can find one. You simply have to know where to look!

The formula? It’s a straightforward process of elimination. Take it from this Fortune 500 veteran:

"I’ve led five public companies including Simmons, Carriage Industries, and Interface. I’ve been through Bill’s course and read his books. Please listen to me. Everything Bill teaches is exactly what we did to turn around our Brands. He has the key to creating the best Brand in the world."

Charlie Eitel
Former CEO, Simmons

Here's the Complete System that's waiting for you:

The Brand Titans® Master Course

I’ve taken my entire Branding formula, and all the background information and techniques, and broken them down into 15 easy-to-watch, Hollywood-quality video sessions. “Bite-size” pieces of the puzzle. You get everything you need to know about how to become a #1 Brandas well as clear warning about all the traps and temptations to avoid. (This is the “what” and the “why.” )

Here’s a quick tour through the whole course:

I. The Mad Men Foundation (3 classes)

The forgotten secrets of Branding… what branding is and is not… 3 secret qualities of the best Brands in the world… and much, much more.

II. The Unshakable Framework Pieces (3 classes)

You’ll learn the quick test to confirm your brand is completely yours… the exact blueprint Brand Titans used for creating stories that sold millions… how Smart Branders own a place in their customers’ minds… and lots more about setting yourself apart and using stories to secure your #1 Brand.

III. The Floor, Walls and Ceiling (5 classes)

7 proven blueprints to position a #1 Brand… the “inseparable couple” of every #1 Brand (you’ve gotta have both)… The 4 vital tests your business name must pass… and much, much more.

IV. The Finishing Touches (4 classes)

The best types of visuals to use in Branding… How to make 6 or 8 words more powerful than 6,000… Why smaller companies can Brand circles around the “Big Guys” … and everything else you need to complete your Stand-Out Brand.

Class 13 coming August 10, 2022

Class 14 coming August 17, 2022

Class 15 coming August 24, 2022

Here's just a small selection of what you'll be watching


EVERY CLASS IS EASY TO WATCH, about 10 minutes each. You can do it ALL IN 4 WEEKS or whatever pace you choose. You’ll have light bulbs going off all the time in these short but power-packed online video sessions!

The Roll-Up-Your Sleeves Sessions

After each Master Class video, you get a second, short, informal video with extra hints and action steps to start implementing what you just learned.

These sessions will steadily move you forward toward building your own #1 Brand. (This is the “how.”)

Here’s a quick selection of video from the Roll-Up-Your Sleeves Sessions...


You get one Roll-Up-Your Sleeves session with each new class.

My Own Private Vault of Brand Stories

A lot of people talk about “Branding as a Story.”  But hearing that from people who really don’t understand Branding (I’m sad to say, that’s nearly everyone else teaching it, these days) won’t boost your sales or your acquisition price. 

My Private Vault of Brand Stories is a power tool that’s one of a kind. All told—these 15 one-page stories were worth over a $Billion dollars in real market value to real companies! I wrote them along with my clients, and their brands instantly had the pathway to #1 in their Category. These are the actual stories that companies paid tens of thousands for. You’ll not only see exactly how they work, they’re yours to model for your own company! 

Most of what’s in here has never been published anywhere before. It’s a treasure trove of Branding Gold that will help you tremendously, when it comes time to put together your own, new Brand Story (which is part of the Master Course).

Your Brand Guardian Policy:
How to Insure the Life of Your #1 Go-To Brand

Your new Brand can easily become your most valued asset—But you’ve got to protect it toofrom the false prophets and bad actors, not to mention competitors, once you’ve got it. This is not a financial insurance policy, but a set of iron-clad rules and guidelines. So no one in your organization or your agency mistakenly pours all that carefully-crafted value down the drain.

I brought in an award-winning journalist turned veteran business consultant to interview me about all the well-meaning—as well as nefarious—things people inside and outside your business will try to do to derail and destroy your Brand value. Don’t let them! I’ll show you how to protect yourself.

Membership in the exclusive Brand Titans Community

Once you enroll, you automatically become a Charter Member of the Brand Titans Community. This special online group allows you to network with your peers and share ideas. One great thing about membership in the Community is you won’t stand alone against the tidal wave of misinformation about Branding that is so widespread in business today. You’ll have like-minded friends and colleagues along with me, to help you focus on what works when you’re a Brand Titans Brander.

Special Brand Titans ONLY Live Coaching Sessions

I’ll start with six of these. The sooner you get in the course, the sooner you’ll have a chance to participate and get your questions answered. In these classes, I’ll also zero-in on topics of special importance. You’ll deepen your understanding and sense of ease about what’s really important—as well as build and strengthen your Brand Titans mindset. Again, this is your opportunity to get personal feedback from me.

How much should I charge for this course?

Companies pay me up to $10,000 a day for an in-person consultation… over $20,000 a month on retainer to help them find their #1 Brand. That means hundreds of thousands for the same information and Branding formula you’ll get here. 

My friends and associates told me to start at $5,000...

But — my Mission now is to keep the Great Principles Alive and Affordable for the thousands of companies who might never discover the Stand-Out Brand that’s waiting for them, if I don’t show them the Brand Titans formula.

And that’s why I’ve decided to keep this system well within reach of everyone who needs it.

Here's the complete system that's waiting for you:

  • Video Brand Titans® Master Course
  • Video Roll-Up-Your Sleeves Sessions
  • The Master Vault of Brand Stories
  • Brand Insurance Policy
  • Membership in the Brand Titans Community
  • Six Live Coaching Sessions
  • Certificate as a Brand Titans Brander (once you complete the Course)
    All of this for only $995

And I’ll make it even better: For a limited time, you can get a $200 New Members Discount starting now! 

That means, only $795 while the NEW MEMBERS DISCOUNT is in effect.

YES! I’m ready to get the secrets of a #1 Brand!

My Guarantee to You…

I guarantee you, too, can be the #1 Brand in your category. 
On any budget. In any category. 
Or your money back.

It’s simple. Give this a try. That’s all I ask. Simply watch the Master Course and do the exercises from the Roll-Up-Your Sleeves sessions. Usually, each session’s exercises will take you less than 15 minutes. And, even if you’ve never done this before, they’re really not hard.

By the time you’ve finished, if you’re not thoroughly convinced that you know exactly how to create a Stand-Out Brand in your niche, just send me an email, tell me you gave it a try, and let me know you’d like a full refund.

My team will promptly and courteously refund every penny. No questions asked.

That’s all there is to it.

So, what are you waiting for? Here’s your chance to get in at the special New Members Discount before It expires soon:

Give me access to the course!


Bill Schley

Founder and Instructor, The Brand Titans Master Course

P.S. Remember—only 1 in 2 new businesses will survive after 5 years, according to the Small Business Administration. And a much smaller portion will be the #1 Go-To Brand in their niche. If you want to be in that small, select group, join our Brand Titans Community and get the course today.
I want the Brand Titans secrets for my business!

Answers To Your Questions

Don't see your question?

Ask us.

"Before you spend another penny on marketing, before you pay a dollar to an agency, make sure you know the principles in this course."

Adam Strom
Founder, CEO, Mobius.MD

"Bill Schley is the world’s expert on branding a business. If you have the chance to work with him, or learn from him, you owe it to yourself to take it."

Graham Weston
Co-Founder, Former Chairman, Rackspace 

"At Bates I watched Bill creating his first TV commercials for some of our biggest clients. Little did I know that he was distilling the whiskey, preserving the whole magic formula, and decades later that he’d become the keeper of the flame."

M. Martin Morawski
Managing Account Director, Ted Bates Advertising, NY

Yes! I'm ready to become a Brand Titan!
The testimonials, case studies and examples given on this page and in our course are true and accurate to the best of our knowledge and recollection. They were provided willingly, without compensation, and solely represent the experience and opinions of the individuals who offered them. The advice and methodologies we advocate are our personal opinions about best practices in business, based on the actual experience of the creators and instructors of this course. Any past financial and business results and examples are referenced for illustration purposes only. We make no claim or guarantee that past results obtained by others are typical, expected, or predictive of future results from taking this course. Results for each student depend on a multitude of factors that are impossible for us to anticipate, including his or her interpretation of our material, effort to learn and apply it, and the degree to which they implement any of our advice and recommendations afterward. This is why the creators, instructors, and owners do not represent or guarantee that this course, its methods, or philosophy will yield the level of financial and business results that those in our testimonials and examples have achieved. Results vary from person to person. We do promise to teach you our own rules, principles, tools and methods to the very best of our abilities. In addition, because of the brevity and straight-forward nature of our Classes, we’ve found that in 30 days, students can, if they choose, comfortably watch and absorb the rules, principles and advice we put forth, to have an overall knowledge of our philosophy and methods, and begin implementing it effectively in their communications. You can acquire great skill, and realize its impact if you follow it through, apply it and above all, practice. 


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