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Meet the World’s
#1 USP Expert

The most powerful marketing weapon ever found is the USP.
It transforms companies into #1 brands.

Bill turned the USP into a Formula anyone could learn.
Taught worldwide. It's...

“The lost secrets of the real Mad Men.”
Bill Schley
New York Times
Best-Selling Author
Award-Winning
USP Brand Expert

Bill started as a writer at the legendary Ted Bates Advertising, NY—the original Mad Men who invented the USP (Unique Selling Proposition). With it they made more #1 brands than anyone in history.

But—they never wrote down their secrets. So Bill did, made it a Formula, and spent 30 years perfecting it.

He won the Effie Award
for Sales-Effective Advertising.

AstraZeneca
RedPocket Mobile
Rackspace
CyberFortress
The Little Clinic
AON
Rocketail
MapleMama
TransPak
Infiniti Fleet Safety Training
Pharmacy Stars
Aerox Skyox
2TOUCH
MVA
Foundation Source
The Helix Mastermind

His USP Brands have added over $1.5 Billion in
documented business value for clients around the world.

USP Transformations Like This…
(in 3 Months or Less)

Before & After
Infiniti Fleet Safety

We found the way to make truck safety pay.

View Website
2touch Bar-OS

#1 in profit for high-volume bars.

View Website
Compounding360

The software revolution for hospital pharmacies.

View Website
2Click Systems

RevOps that works in 2clicks, half a scroll.

View Website

Let These CEOs Tell You…

Famed Business Adviser

“A Breakthrough of Breakthroughs — the unimaginable power of the USP re-mastered for today’s leaders. “

– Jay Abraham

Former Chairman of Rackspace

“Bill Schley is the world’s expert on branding a business. If you have the chance to work with Bill, you owe it to yourself to take it.”

– Graham Weston
Brand Titans Book Showcase
THE ULTIMATE SECRETS FOR LEADERS & COMMUNICATORS
The Unstoppables by Bill Schley

New York Times
Bestseller

The Micro-Script Rules by Bill Schley

How to tell your story,
(and differnitiate your brand
in a sentence...or less.

Buy Now
Why Johnny Can't Brand by Bill Schley

Best Marketing Book Award
(Strategy+Business Magazine)

Work With Bill

Discover Your USP Breakthrough

Bill works directly with CEOs, Owners, and Entrepreneurs
at $2M to $2B companies.

Engagements are client-specific — from full USP Brand and Website creation to coaching with leaders and their teams.

Contact Us

"No Business Strategy Is More Powerful Than A Differentiated Brand."

Time To Discover Your USP.

Send inquiries at:
info@brandtitans.com

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