Meet the World’s
He made history’s most powerful marketing weapon into the Ultimate USP Formula. It made $1.5 billion for clients. It set them apart.
See what a real USP can do for you.
Meet the World’s
#1 USP Expert
He made history’s most powerful marketing weapon into the Ultimate USP Formula. It made $1.5 billion for clients. It set them apart.
See what a real USP can do for you.
I’m Bill Schley
New York Times Best-Selling Author and Award-Winning Brand Specialist. I’ve spent my life perfecting the Ultimate Branding formula for any business to find their USP: the Unique Selling Proposition that Differentiates them from everyone in their category.
My clients have generated millions in documented value with this breakthrough formula.
My award-winning books include “The Micro-Script Rules” and “Why Johnny Can’t Brand,” both of which are taught by experts around the world.
Now, I’ve created the #1 way to create YOUR Ultimate Brand:
The Brand Titans USP Programs & Consulting.
“These are the Lost Secrets of the Real Mad Men.”
“A Breakthrough of Breakthroughs — the ultimate marketing lever for any-size business. It’s the unimaginable power of the USP re-mastered for today’s leaders. Blow past competitors, multiply revenue, crank your exit value with this Formula.”
— Jay Abraham
Renowned Global Business Adviser
Jay Abraham
Let These CEOs Tell You…
Graham Weston, Former Chairman of Rackspace
“Bill Schley is the world’s expert on branding a business. If you have the chance to work with Bill, you owe it to yourself to take it.”
Businesses of all sizes, all categories…
…Global Royalty to Startups
Our USP Programs
For all CEOs, Owners & Entrepreneurs…
Brand Titans USP Breakthrough
How to Differentiate from Every Competitor with
the Most Powerful Branding Secret Ever Found
- Lifetime Access to The Brand Titans USP Master Video Sessions and Supplements
- Live 1:1 Coaching Sessions with Bill Schley at key points.
- Discover your USP Difference—a.k.a. your Unique Brand Position and “Facts of the Difference.”
- Installing the USP Into all Marketing and Sales.
This is USP Basic Training in all aspects for today’s Business Leaders and Teams.
LIVE 1:1 USP Engagements
Creative & Strategic Development with Bill Schley
- Full Creative Development for Market Ready, USP Branding Elements following the Brand Titans USP Formula.
Includes installation on Website, personally guided by Bill Schley and Team with Client Collaboration. - Customized Strategy and Deliverables for your Category and Objectives
- Typical 3 Month to 6 Month Engagements – extended as necessary
- Full Access to the Complete Brand Titans USP Video Sessions and all supporting materials.
TCA – Total Consistent Alignment
How your whole Business Becomes Your Brand.
- Running your USP through every aspect of your Business is the Hallmark of all great Brands.
- TCA aligns your decision-making and innovation with your USP. It symbolizes your USP on the outside, while it inspires your people on the inside!
- Turn words into action and proof, so you can OWN a “unique piece of real estate” in the customer’s mind and dominate your Category.
We are experts in TCA.
We’d love to discuss it with you.
Epic Business Exit
How to structure, plan, and brand for your ultimate exit value.
What happens when you multiply today’s most renowned USP Branding expert–times a celebrated CEO, private equity partner, and investor who’s acquired and sold dozens of companies at the highest level?
You get an Exit Power Team to position you for the highest multiples in your category, with a combination of street experience and Buyer insight that no ordinary M&A firm or Bank can match.
Talk to Us About Your Exit.
My Award-Winning Books —
Taught By Experts Around The World
I wrote my award-winning books before I put my Brand Titans USP Formula online: The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less, Why Johnny Can’t Brand, winner of the “Top 5 Marketing Books of the Year” from Strategy + Business Magazine; and The UnStoppables: Tapping Your Entrepreneurial Power, a New York Times Best Seller.
The Backstory
I Was Taught By The Original Brand Titans
I got my start working for the last of the legendary Mad Men — the wizards of Ted Bates Advertising. They invented the USP and cracked the code for more #1 Brands than all the other agencies combined.
They did M&Ms (“Melts in your mouth, not in your hand”) and Halls Cough Drops (with “Vapor Action”) and scores of others that are still household names today.
There was just one problem for a rookie copywriter at Bates like me. It sounds crazy but it’s true–even though THEY knew how to do it, they never explained HOW it worked to any of us! You just followed them around, and if you figured it out, you didn’t get fired!
So I wrote it all down—to keep my job! Eventually, I won a major a copywriting award in New York.
I Put the Secrets Into A Formula That Anyone Can Use
When I left Bates, I spent 30 years Branding dozens of companies, re-writing, refining, and bringing it all together. Finally, I turned it into a formula that anyone could learn. It worked in giant corporations all the way down to scrappy start-ups in every category. In fact, I was the only person EVER to put the exact Brand Titan’s USP method into a Formula like mine.
Result: My Clients Gained Over $1.5 Billion In Documented Value
I didn’t realize how BIG that number was until I confirmed it with my clients! It was the increase in their acquisition price, told to me by the CEOs, after they had applied my Brand Titans USP Branding.
